Post by account_disabled on Dec 27, 2023 10:19:35 GMT
As we are about to quickly pass through the first half of our lives. With the unexpected events of the COVID-19 pandemic, many new consumer trends, behaviors and expectations have been accelerated. Wonderman Thomson Intelli Wunderman Thompson Intelligence presents a follow-up report to the previously published “The Future 100” under the title “The Future 100 2.0.20”, highlighting 20 trends from The Future 100 that have been affected by COVID-19. 19 Stimulate it faster with 5 new trends that were not included in the original report. To help brands plan and prepare to deal with consumers in a timely manner. and conduct business smoothly in the new way of life Maureen Tan, Chief Executive Officer, Wonderman Thomson Thailand, said, “As we are about to return to normal again. What is called a new way of life or New Normal may not be something that looks very normal.
In January, Wonderman Thomson C Level Executive List Intelligence has released its Future 100 report, and many of the trends from that report are likely to remain the same. But many of these trends have been accelerated as a result of COVID-19. For this edition of The Future 100 2.0.20, we have selected five key trends that summarize key variations in consumer behavior and expectations. consume They are relevant to the brand and can serve as a guideline for how the brand should plan and respond. We hope this study can inspire companies to respond more quickly.
In line with consumer needs and behavior in the new normal life.” Five trends to keep an eye on include consumer expectations for good company, the need for technology and everything to protect oneself, changes in health and wellness, and the virtual world that will take over everything. , and new perspectives on community and materialism. 1. Consumers' expectations of good companies Consumers expect brands to play a proactive role. By doing good for the world and people during these difficult times. It was found that over 90% of consumers said that brands have a responsibility to take better care of the planet and people, and over 71% shared the same view that If any brand sees profits as more important than people, then Consumers will lose trust in brands forever, and large corporations around the world are changing their strategies.
In January, Wonderman Thomson C Level Executive List Intelligence has released its Future 100 report, and many of the trends from that report are likely to remain the same. But many of these trends have been accelerated as a result of COVID-19. For this edition of The Future 100 2.0.20, we have selected five key trends that summarize key variations in consumer behavior and expectations. consume They are relevant to the brand and can serve as a guideline for how the brand should plan and respond. We hope this study can inspire companies to respond more quickly.
In line with consumer needs and behavior in the new normal life.” Five trends to keep an eye on include consumer expectations for good company, the need for technology and everything to protect oneself, changes in health and wellness, and the virtual world that will take over everything. , and new perspectives on community and materialism. 1. Consumers' expectations of good companies Consumers expect brands to play a proactive role. By doing good for the world and people during these difficult times. It was found that over 90% of consumers said that brands have a responsibility to take better care of the planet and people, and over 71% shared the same view that If any brand sees profits as more important than people, then Consumers will lose trust in brands forever, and large corporations around the world are changing their strategies.